About Alejandro
Alejandro Luna: Leading Intellectual Property Litigation Attorney in Mexico
Alejandro Luna is an exceptionally experienced and highly respected intellectual property (IP) attorney specializing in litigation, regulatory, and administrative matters. With over 25 years of dedicated service at OLIVARES, he has consistently demonstrated a profound understanding of Mexican IP law and a strategic approach to achieving optimal outcomes for his clients. Mr. Luna is recognized as a true leader in the field, frequently sought after for his deep expertise and unwavering commitment to client success.
Initially made partner in 2005, Mr. Luna has been instrumental in shaping the firm’s prominent IP Litigation practice and has co-chaired the Life Sciences & Pharmaceutical Law industry group, effectively coordinating the firm’s litigation efforts. He’s frequently described as “an extraordinary litigator, active at every level,” “responsive and insightful,” and “a knowledgeable IP practitioner offering creative and cost-effective advice” – accolades earned from respected legal publications like IAM Patent 1000 and World Trademark Review’s WTR 1000.
Mr. Luna’s impact extends far beyond individual cases. He has played a pivotal role in updating Mexico’s intellectual property system, actively participating in constitutional challenges against provisions within the Industrial Property Law and the Health Law, ultimately contributing to the modernization of legal frameworks. A key achievement includes sponsoring a proposal to simplify the litigation and enforcement systems, enabling clients to more readily obtain monetary compensation for IP rights violations. His strategic, ten-year litigation strategy, incorporating regulatory changes and lobbying efforts, resulted in a landmark precedent regarding patent linkage regulation and the protection of pipeline pharmaceutical patents, securing critical advancements for his clients.
Recognized as one of the few patent and regulatory litigation experts in Mexico, Mr. Luna’s expertise has been invaluable in representing a diverse range of clients, including the Asociación Mexicana de Industrias de Investigación Farmacéutica, AC (AMIIF). He expertly navigated complex negotiations concerning critical trade agreements – the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the European Union free trade agreement, and the United States-Mexico-Canada Agreement (USMCA/T-MEC) – safeguarding the interests of Mexico’s leading R&D pharmaceutical companies.
Mr. Luna’s practice isn't limited to the life sciences sector. He adeptly represents clients across numerous industries, pioneering administrative court actions to secure recognition of DPE rights (regulatory data protection submitted to the regulatory agency) – a critical yet often overlooked area of IP protection within Mexico. His approach combines legal expertise with a proactive commitment to his clients’ overall business strategy.
Mr. Luna’s commitment to his clients is underscored by his recent achievement of a Doctorate in Law (summa cum laude) from the Universidad Nacional Autónoma de México (UNAM), specializing in the impact of international treaties on Mexican IP law. He is a part-time professor at UNAM, lecturing within the IP Master of Law and Health Law programs, further demonstrating his dedication to educating the next generation of legal professionals.
Practice Areas
- Intellectual Property Law
- Life Sciences Practice
- Pharmaceutical Litigation
- Patent Litigation
- Trademark Litigation
- Copyright Litigation
Education & Credentials
- Doctorate in Law (Summa Cum Laude), Universidad Nacional Autónoma de México (UNAM)
- Expertise in International Treaties and Mexican IP Law
- Co-Chair, Life Sciences & Pharmaceutical Law Industry Group
Awards & Recognition
- Recognized in Best Attorney USA since 2020
- Recognized: Intellectual Property Law
- Recognized: Life Sciences Practice
Bar Admissions
- Bar Association of Mexico (Colegio de Abogados de México)
