About John
John Cross is a corporate attorney and business adviser, often serving as the outside general counsel for companies not large enough to have an in-house legal department. He assists clients in general business and transactional matters, contracts, mergers and acquisitions, securities, franchises, and real estate.John works with individuals and businesses on various corporate and transactional matters, including formation, organization and choice of entities, shareholder agreements, LLC agreements, non-competes, employment agreements, investor rights agreements, securities, loan and finance matters, secured transactions, compliance policies, sales, service and general contract matters. He also negotiates real estate acquisitions, finance and lease transactions.John also represents businesses in mergers and acquisitions and corporate reorganization efforts. He also assists private equity investors with their investments to existing and startup companies.John represents entrepreneurs and early stage companies, as well as investors in such enterprises, in connection with entity formation, shareholder and voting rights agreements, private securities matters, private investments, and other general business and investment matters.
John Cross is a corporate attorney and business adviser, often serving as the outside general counsel for companies not large enough to have an in-house legal department. He assists clients in general business and transactional matters, contracts, mergers and acquisitions, securities, franchises, and real estate.
John works with individuals and businesses on various corporate and transactional matters, including formation, organization and choice of entities, shareholder agreements, LLC agreements, non-competes, employment agreements, investor rights agreements, securities, loan and finance matters, secured transactions, compliance policies, sales, service and general contract matters. He also negotiates real estate acquisitions, finance and lease transactions.
John also represents businesses in mergers and acquisitions and corporate reorganization efforts. He also assists private equity investors with their investments to existing and startup companies.
John represents entrepreneurs and early stage companies, as well as investors in such enterprises, in connection with entity formation, shareholder and voting rights agreements, private securities matters, private investments, and other general business and investment matters.
Practice Areas
Awards & Recognition
- Lawyer of the Year: Mergers and Acquisitions Law, Triad (2026)
- Lawyer of the Year: Business Organizations (including LLCs and Partnerships), Triad (2025)
- Lawyer of the Year: Corporate Law, Triad (2024)
- Lawyer of the Year: Business Organizations (including LLCs and Partnerships), Triad (2023)
- Lawyer of the Year: Corporate Law, Triad (2022)
- Lawyer of the Year: Business Organizations (including LLCs and Partnerships), Greensboro (2019)
- Lawyer of the Year: Business Organizations (including LLCs and Partnerships), Greensboro (2017)
- Recognized: Business Organizations (including LLCs and Partnerships)
- Recognized: Closely Held Companies and Family Businesses Law
- Recognized: Corporate Law
- Recognized: Mergers and Acquisitions Law
- Practice Area: Nonprofit / Charities Law
- Practice Area: Real Estate Law
- Practice Area: Franchise Law
- Special Focus: COVID-19
- Received Denise E. Maleska Leadership Service Award by Leadership Greensboro (2021)
- Selected by his peers for inclusion in The Best Lawyers in America© for Corporate Law (2012-2025) (Triad "Lawyer of the Year" 2022, 2024), Business Organizations (including LLCs and Partnerships) (Triad "Lawyer of the Year" 2017, 2019, 2023, 2025), Mergers and Acquisitions Law (2018-2025), and Closely Held Companies and Family Businesses Law (2016-2025)
- Recognized in Chambers USA: America's Leading Lawyers for Business for Corporate/Mergers & Acquisitions (2018, 2023-2025)
- Recognized by his peers for inclusion in Business North Carolina’s "Legal Elite" in Business Law (2015-2022); also permanently recognized in the "Legal Elite Hall of Fame" for Corporate and Business Law
- Recognized in North Carolina Super Lawyers (Thomson Reuters) in Business/Corporate Law (2014-2019), and as a "Rising Star" in Business/Corporate Law (2009-2010)
- Recognized in Super Lawyers Business Edition for Business/Corporate Law (2015)
- Received ABA Young Lawyer Division Award for Achievement & Outstanding Activities and Accomplishment (1999-2000)