About Arthur
Art DeBaugh focuses his practice on trademarks, marketing/advertising/promotions issues, copyrights, trade dress, trade secrets, and business and corporate matters.As a North Carolina State Bar certified specialist in trademark law, Art has more than 25 years of experience protecting clients' intellectual property. Prior to joining Bell, Davis & Pitt in 2013, Art served as a partner in two law firms in the Research Triangle area. Prior to that, Art was chief counsel – intellectual property for Sara Lee Corporation in Winston-Salem, where he was responsible for a global trademark portfolio of more than 20,000 marks in the apparel, food and beverage, and household consumer goods industries.Art represents clients in a wide range of industries, such as software and electronics, health care, marketing, consumer packaged goods, apparel/textile, retail, and food & beverage. He has prosecuted more than 3,000 trademark applications in the United States alone.Art assists clients with:Bringing products to marketDeveloping brand strategies and protection plansLeveraging their intellectual assets for strategic advantage and revenue maximizationProviding brand registration and enforcement services (including infringements and anti-counterfeiting issues)Counseling clients on a myriad of related issues, including privacy matters, sweepstakes and contest rules, franchise issues, domain names, cybersquatting, and other internet issues.Creating comprehensive intellectual property protection policies and proceduresImplementing confidentiality and non-disclosure agreements for employees, vendors, and outside contractorsIn the community, Art serves on the Winston-Salem Symphony Youth Orchestras Council and the Brenner Children’s Hospital Advisory Group. He is an active member of Augsburg Lutheran Church in Winston-Salem, where he currently serves as president of the congregation. Professionally, Art is vice chair of the North Carolina State Bar’s trademark specialty committee of the Board of Legal Specialization and has served for several years on the council of the Intellectual Property Section of the North Carolina Bar Association.Art co-authors The Trademarketing Blog with Justin Hardy and Virginia Pleasants.
Art DeBaugh focuses his practice on trademarks, marketing/advertising/promotions issues, copyrights, trade dress, trade secrets, and business and corporate matters.
As a North Carolina State Bar certified specialist in trademark law, Art has more than 25 years of experience protecting clients' intellectual property. Prior to joining Bell, Davis & Pitt in 2013, Art served as a partner in two law firms in the Research Triangle area. Prior to that, Art was chief counsel – intellectual property for Sara Lee Corporation in Winston-Salem, where he was responsible for a global trademark portfolio of more than 20,000 marks in the apparel, food and beverage, and household consumer goods industries.
Art represents clients in a wide range of industries, such as software and electronics, health care, marketing, consumer packaged goods, apparel/textile, retail, and food & beverage. He has prosecuted more than 3,000 trademark applications in the United States alone.
Art assists clients with:
In the community, Art serves on the Winston-Salem Symphony Youth Orchestras Council and the Brenner Children’s Hospital Advisory Group. He is an active member of Augsburg Lutheran Church in Winston-Salem, where he currently serves as president of the congregation. Professionally, Art is vice chair of the North Carolina State Bar’s trademark specialty committee of the Board of Legal Specialization and has served for several years on the council of the Intellectual Property Section of the North Carolina Bar Association.
Art co-authors The Trademarketing Blog with Justin Hardy and Virginia Pleasants.
Practice Areas
Case History
Professional Affiliations
Awards & Recognition
- Lawyer of the Year: Business Organizations (including LLCs and Partnerships), Raleigh (2025)
- Lawyer of the Year: Trademark Law, Raleigh (2025)
- Lawyer of the Year: Trade Secrets Law, Triad (2023)
- Lawyer of the Year: Trademark Law, Triad (2021)
- Lawyer of the Year: Copyright Law, Triad (2020)
- Lawyer of the Year: Copyright Law, Greensboro (2015)
- Recognized: Business Organizations (including LLCs and Partnerships)
- Recognized: Copyright Law
- Recognized: Litigation - Intellectual Property
- Recognized: Trade Secrets Law
- Recognized: Trademark Law
- North Carolina State Bar Board Certified Specialist in Trademark Law
- "Lawyer of the Year," Best Lawyers, 2020 and 2023
- Chambers USA, Intellectual Property, Copyright, and Trademark Law, 2012-2022
- "Legal Elite," Business North Carolina, Intellectual Property Law, 2011-2023
- World Trademark Review 1000, 2019-2021, 2023
- The Best Lawyers in America, Best Lawyers, 2011-2024
- "Super Lawyer," Intellectual Property, North Carolina Super Lawyers, 2020-2024